U istom članku ima i sledećih navoda:
Citat:
There's nothing unique about the way in-page blog ads are measured and reported, according to several brands that have advertised in blogs and ad networks that represent these sites.
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Citat:
None of these marketers reported special challenges in measuring their blog banners. That's not surprising, since banner ads can be run on blog sites just as they are on any other Web pages. However, some advertisers reported a difference in how they handle those metrics.
Imam slično mišljenje kao ovo što je prezentovano, uključujući i objašnjenje da je (pozitivna) razlika u tome što se Blog oglašavanje za sada ne koristi često pa su i efekti drugačiji u odnosu na klasično Web oglašavanje.